My Apprenticeship Journey: Hardeep Kondal, Digital Marketing Level 3

Hardeep presenting about level 3 Digital Marketing Apprenticeships

Hardeep Kondal is Digital Marketing Executive at Aptem. He joined Aptem in March 2021 to start a level 3 Digital Marketing Apprenticeship with Just IT which, he completed in August 2022. Here Hardeep shares his experience of apprenticeships – why he chose the apprenticeship route, sharing his experience and what he learnt during the journey, and the impact and outcomes of his apprenticeship.

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Understanding the skills deficit now

The skills deficit in the UK is not a new challenge. As reported in our recent skills-focused white paper, in 2019 a quarter of all vacancies were skills-deficit related, with 60% of these in medium- and high-skilled roles. ONS data from October 2021 reveals a record high number of job vacancies between July and September 2021, indicating the re-opening of many sectors. Yet, as pointed out in the Big Issue, much of the positive news around employment relates to low-skilled, temporary and insecure work; a gap is preventing people from finding secure employment to match their skillset and their needs.

This article explores a pan-sector skills gap, the influence of Brexit and coronavirus on the skills gap, the current talent pool, and the future of employment in the UK.

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How have the government schemes performed at a local level?

The government has taken a sector- and skills-specific approach to tackling unemployment across the UK, rather than forming their response to specifically meet challenges as they are presented at a local level. So, how have these schemes performed locally? Have local authorities and businesses been provided with the tools they need to successfully kick-start local economies? And what should their next steps be?

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Digitalising employment services to survive local authority budget cuts

Local authorities around the country are struggling to meet budget-cut demands as they struggle to make do with much less and residents feel the impact. The digitalisation of employability services will be key as local authorities and housing associations struggle to provide the same support as they did pre-pandemic, and for an increased number of jobseekers.

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