The employability sector is gearing up to support a large cohort of unemployed people as the economic impact of the Covid-19 pandemic takes hold. The sector is going to need to both rapidly scale its adviser workforce to cope with the growing demand and find more efficient ways to manage mass re-employment activity at scale.  This research, in partnership with the IEP, develops a sound evidence base to help service providers (public, private and voluntary sector) target their Adviser recruitment efforts and think creatively about where they can attract new talent for the sector.